Interior Designer Website Questionnaire

01

Contact & Business Basics

Let us start with the essential details we need for the profile and website foundation.

Full name * Email address * Business or studio name * Preferred professional title Location and areas served

Should the website highlight you personally, the studio brand, or both?

Mostly me as the designer Mostly the studio/company Balanced: personal + studio brand Not sure yet

Contact details and social links to include

02

Designer Story & Credibility

These answers will shape your about section, homepage intro, and credibility messaging.

Tell us about yourself as an interior designer How long have you been involved in interior design or related work? Professional experience, accomplishments, and credibility notes This helps us position your credibility in a polished and honest way. What do clients usually praise you for? What makes your approach different from other interior designers? What values guide your work? If visitors remember one thing about you, what should it be?

03

Design Style & Brand Feeling

This helps define the visual language of the website and how your work should be described.

Other style words or design labels that fit your work What should people feel when they see your work? Do you have signature design elements? Colors, materials, finishes, or textures you often use Design styles, colors, or website treatments you dislike or want to avoid

What should the website feel like?

Premium and luxurious Warm and approachable Modern and clean Artistic and editorial Professional and corporate Homey and personal

Websites, designers, hotels, studios, or brands you admire

04

Ideal Clients & Project Fit

These answers help us attract the right inquiries and filter out poor-fit projects.

What type of projects do you want more of?

Full home interiors Condo interiors Room makeovers Kitchen renovations Commercial spaces Restaurants / cafes Offices Airbnb / staycation units Consultation only

What type of clients or projects are not a good fit? Usual or preferred client budget range What problems do clients usually have before they come to you? What transformation do they want after working with you?

05

Services & Working Process

This section turns your offers into clear website service sections and inquiry prompts.

Which services should be featured most prominently? Do you offer packages? If yes, describe them. Please describe your main services in your own words

How should pricing be handled on the website?

Show exact prices Show starting prices only Use “request a quote” only Not sure yet

What is your usual process from inquiry to completion? What should clients prepare before working with you?

06

Portfolio, Proof & Assets

This helps us choose what to show and how to present your work professionally.

List your best or most important projects For your featured projects, share any details we can use for case studies Where can we access your project photos, renders, mood boards, or process images? Are there projects, client names, locations, or photos that should not be shown publicly? Testimonials, press, awards, notable clients, or proof points

07

Website Direction & Practical Details

Final items that help us shape the website structure, calls to action, and launch plan.

What is the main purpose of the website?

Get inquiries Build credibility Showcase portfolio Look premium/professional Explain services Attract high-end clients Support social media traffic Replace sending a PDF profile

What should visitors do after visiting the website?

Book a consultation Send an inquiry Message on Facebook/Instagram Call directly Fill out a project form View portfolio first

Preferred website call-to-action wording

Book a Consultation Start Your Design Project Inquire Now Let’s Design Your Space Request a Quote Schedule a Discovery Call

Preferred website structure

One-page website Multi-page website Start one-page, expand later Not sure yet

Which sections or pages do you want included?

How should the website copy sound?

Elegant and premium Warm and personal Minimal and refined Professional and direct Artistic and expressive Friendly and approachable

Should the website use “I” or “we”?

“I” — personal designer brand “We” — studio/company brand Mix both Not sure yet

Keywords and locations you want to be found for on Google Domain, hosting, access, and launch notes Anything else we should know?